BoxCrush clients answer that question with a resounding "Yes! A local pet store contacted us about running an AdWords campaign to drive traffic to their new and improved website, specifically to a pages featuring their animals available for sale.
I just want to make a few things clear before I start: I expected to lose money. I thought he was crazy and should really be learning the basics first as he had never even built a website before. Being on Stack That Money however also convinced me to give Facebook advertising a try as well.
You just find the offer, get a traffic source, and test test test. Actually less effort than I thought it would be, based on my own results, but effort nonetheless.
I decided then and there that I would put all of my effort into Facebook. It makes sense that it would be cheaper to advertise within Facebook than try to send people elsewhere outside of the network.
I do enjoy this kind of data; especially when you can get it so fast. I was more pleased with my Click-through rate. Use Facebook Conversions on an Email List Now that I had a small grasp once again on how to put ads together, I decided to go for some conversions.
This is for a website where I sell software, but not in the marketing niche. I wanted to optimise how much I was paying for each click.
What I did at this stage was use the best title I found from my previous tests I did a few more similar to step 1, but for different age groups then load it up with 20 images.
Therefore, I had 2 campaigns in Facebook with 10 ads each, all with the same title and body text. The only thing that differed was the picture.
As you can see, the data was pretty interesting here. Two observations can be made: My 3rd most clicked ad actually had the best conversion rate.
The other campaign ran with slightly worse results which I believe is because I was targeting a younger demographic. Older people seemed happier to give an email address. Quite a lot better than most solo ads actually — and highly targeted — so I was fairly impressed with this. This is also forgetting that I would get more conversions for a cheaper price after optimising the campaign and taking out low-performing ads.
How to Set-up Facebook Conversion Tracking Apparently this is only a recent thing within the last year and has transformed how people are running their Facebook campaigns. Then you simply select the type of conversion you wish to track.
You get this nice little tracking code that you can put on your website: While Facebook suggest that you should put this before the end of your head tag like most code, you can just enter it into the page or post on a WordPress site and it tracks fine for me.
You can then go ahead and put this on your Thank you page — where someone gets redirected after an email opt-in — or on the registration form of a product after payment. Wherever you can tell that someone has actually completed a conversion.A guide to figuring out how much your AdWords investment should be.
Video advertising on YouTube works, and you only pay when people watch your video ads. Get started with online video advertising campaigns today. While it normally takes many hours to build an effective AdWords campaign, in this case 1 hour was sufficient — because we were able to leverage all of our previous SEO work: keyword research and target lists by category as well as messaging and positioning.
The campaign was live and getting clicks by the end of our meeting, and by the next.
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This is brilliant case study and has proved that, despite your original impression, things can turn in your favour. I believe that a big part of this is down to planning your campaign properly, and it looks like you carried everything out in a way that encouraged success.
A well managed Google AdWords paid search campaign will deliver sales and leads with a positive ROI. Let us make your campaign successful.