Food processing companies develop business plans at different stages of their life cycle, especially in preparation to launch a new product line, invest in a facility expansion or to identify new growth opportunities.
Committed to supplying grade "A" grocery stores, specialty food stores, and gift shops, on a wholesale basis only, throughout Texas by At the same time the company wants to diversify its product mix steadily with products of the same quality standards as Rio Grande Salsa Picante.
Food processing business plans the third quarter in with all goals met, market share should be. Packaging will assist in the positioning of the product by revealing nutritional facts and by reinforcing the idea of authenticity. Rio Grande Foods has just begun its hike in terms of growth.
It has only tapped into the Santa Fe, NM market at the present time. The company will continue to target the high income educated individuals originally discussed in the "Market Segment Currently Targeted" section of this plan.
Any promotional efforts will be prepared and implemented with that type of individual in mind. Rio Grande Foods will also have to remember the flourishing Hispanic market in the near future who will be very capable of purchasing specialty foods.
Perceptual Positioning The target market that the company will need to satisfy is one that is looking for specialty food items. Products are considered specialty food items because of their unusually high product quality due to ingredients and not for unusual packaging.
The consumer in the specialty food industry is just as concerned about value as the consumer in the highly commercialized industry. This is why Rio Grande Salsa Picante can be found a few cents cheaper, to a few dollars cheaper in some cases, in the market place. The company wants to be perceived as a "quality leader" in the specialty foods industry.
This consumer pays more for a specialty food item only because the quality of the ingredients justify the higher price. The nutritional factors are also very important to them and that is why Rio Grande Foods has nutritional facts on its packaging. Distribution Due to the nature of the product Mexican salsa and the specialty food industry itself, volume per store delivery is low.
To elaborate, a delivery destination outside a 5 mile radius of the company is not cost effective if done by a company truck. Therefore, the company utilizes a parcel delivery company to distribute its products.
United Parcel Services UPS is the company utilized for all deliveries to specialty food stores and gift shops.
When orders need to be filled and product distributed, a phone call is all it takes to get a delivery truck over to the company to pick up the product.
Distribution to the higher volume grade "A" grocery stores are handled by the company itself. Not only is it cost effective, but it also helps increase product freshness and all merchandising activities as well. Quality and dependability is important in large stores, such as J.
B Market Place, because without it the company risks loosing customers and eventually loosing the account. The reason UPS delivery is accepted in the other two segments is because those stores are not as competitive and busy as grade "A" grocery stores.
They have someone to unpack and stock low volume items every day. The reason for this is not only to improve sales and profits, however, it is a factor that will assist in the process. If distribution could be increased to the point where there was a shipment every day, an account could be set up with UPS.
Increased sales will increase inventory turnover rates, which means higher volume manufacturing will bring fixed manufacturing costs down.This business plan is for a food processor within the specialty foods industry who will be using various marketing strategies to reposition their product and become a reknowned manufacturer of .
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Manufacturing Strategies When deciding on a location to manufacture your product there are many factors to consider including construction or rental cost, customer location, material availability, trucking access and zoning.
Business plans provide a road map for where a business is headed. Crafting a business plan will help you, as the business owner, to consider each step involved in running a business and to better prepare for what is coming your way. Business plans have proven beneficial for any size enterprise.
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A “food processing business” is any business that produces a food item designed for human consumption. “Food” means a raw, cooked or processed edible substance, ice, beverage or ingredient used or intended for use or for sale in whole or in part for human consumption, or chewing gum.
business plan is the most important part of the whole process of developing a new food product or process but often neglected and is probably why most new .