Target market of hp laptops

As there is consistent demand of electronic equipments, so the people look for the latest and unique designs of the computer hardware with extensive power to meet the increasing demands of the clients. The company has also prepared the desktops and laptops for the homes. The company prepares the computers with different specifications. With the latest technology and services, this company is becoming market leader in IT technology and it has different features with quad speed CD ROM drive and software for the online services to its clients and Altec Lansing Speakers.

Target market of hp laptops

A research study to evaluate the brand name and its environment Research Category: The laptop market targets a variety of groups: However, what all these groups have in common is the tendency to share information and opinions online. - Notebook Reviews - Laptop Reviews and Netbook News

The conversation about laptops is mainly dominated by requests for advice and brand comparisons, and many people consult expert forums for recommendations. This model examined the volume of conversation about each brand during the second quarter oftogether with the opinions expressed.

The combination of these parameters brought to light the perceived strength of HP, while also identifying the relative benefits of its competitors.

In addition, analysis of the conversations and their participants contributed important information about each brand's target audience. Findings Analysis of the data revealed a relatively complex picture.

Target market of hp laptops

The conversation index of the HP brand, however, was lower than that of Dell, which topped it in both conversation volume and the rate of positive sentiment.

The situation of a newer brand, Lenovo, was interesting: Insights Analysis of HP conversation online revealed that those talking about the brand fell into three groups: Among the positive factors revealed in conversation about HP were the advanced and progressive features of most HP computers.

Analysis revealed that the brand was highly regarded among both home and business users seeking reliable, lightweight models with maximum portability and ease of use in different environments. The conversation about HP included many discussions about the company's small notebook computers, which demonstrated favorable market positioning in terms of reliability as well as price.


However, analysis of HP conversation also revealed perceived inferiority when it came to quality of service and the warranty period. This presented a challenge as well as an opportunity: Analysis of the various groups discussing HP showed that this brand did not suit the gamer audience, due to their unique requirements processor power, screen resolution, and other specifications.

From their conversation, it emerged that quite a few young Israelis had thought about using a HP computer for gaming, but a sizable number of "experts" recommended competing models as more suitable from a specification standpoint.

Regarding the relative positioning of competitors in this category, it appeared that the main source of Lenovo's strength came from the business sector, influenced by the reputation of IBM which sold its laptop computer division to Lenovo.

Dell, in contrast, was supported by uniform strength across a varied audience, due to its wide variety of models and its perceived image as a reliable, quality name brand. Today, HP is in a pretty good position.


The brand enjoys high exposure, and the company's computers are recommended to a wide variety of target audiences for home and business use.Find product information, ratings and reviews for HP Stream Laptop axnr - White (X7S49UA#ABA) online on The most recent Laptops offer is 'Save 15% on ThinkCentre Select M Series PCs' from Lenovo Canada.

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Target market of hp laptops

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The Laptop Market, Research, Resources, Buzzilla

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Laptop Configuration: HP Digital Pen Processor & Memory: Intel® Core™ iU Processor at . Which is the best of these 5 laptops?

In a poll that stacked five laptops in the $ range against one another (two from Dell, two from Lenovo, and one from HP), the Dell Latitude E emerged.

HP Hewlett-Packard SWOT Analysis | Competitors & USP | BrandGuide | MBA